Seriously though, Duro would have to be one of the most hidden secrets when it comes to branding and design. It’s an art form where he can take your vague concept and turn it into a fully fledged refined product.

New Balance has worked on a number of creative endeavours with Duro over the last thirteen years. The remit has been broad, from product design to full wall murals in store. Every project has bought us fresh ideas and enhanced our brand position.

At a time when our budgets and expectations were being severely compromised by a large agency and retainer, Duro was a breath of fresh air. He simplified the communication, contributed to the brief and strategy and was able to not only resolve all our design concerns but also our company positioning.

Duro’s creative vision was the catalyst for dramatic change and continual growth for our business. His attention to detail and unparalleled responses to design briefs has been why we’ve forged a decade-long partnership.

The team at Duro exceeded expectations and delivered an excellent creative vision. The work covered a complete brand refresh, way-finding signage and a design schematic for the entire shopping centre. The redesign assisted in capturing a whole new shopper market with centre visits rising dramatically.

I have worked with Duro on a number of different projects and each time his ability to capture our need has been amazing. I feel like I am being delivered much more than a logo or a brand package, I’m being delivered the essence of the business through something I can see, feel and relate to.