The complete brand refresh of premium architectural lighting business Light Project. Task included the problem solving of the old illegible g’ – the golden ration made perfect sense for both a design focused business and geometric typography. New brand images were comisioned capturimng on the magic moments of both sunrise and sunset. The brand package was rolled out accross all the business touchpoints incluidimng new website interface, business cards and statioanry all the way to the interior office carpet.
The business positioning of ‘Think Bright’ was also conceieved, reflecting the businesses proactive and knowledgeable approach. The tag line is a celebration of our bright people and bright ideas that LP bring to every project.