A concept direction that extends from a number of lighting design processes;
The central dot of the ‘i’ represents an architectural plot point which in turn becomes a dispersive gradient, illuminating the custom wordmark and making it ‘ambient’. The beam becomes a core brand element, along with a RGB lighting colour wheel to add vibrancy. Print items introduce a hologram foil, reflecting light and colour, accentuating our tag line of Making Light Work.
Client: Ambience Lighting © 2016