Light Project

Overview

Light Project are one of Australia’s leading commercial lighting companies. After investing heavily in an agency retainer they chose a more nimble approach with our small studio and team. The result led to a complete brand refresh including a more refined wordmark and brand look and feel. The business positioning of ‘Think Bright’ was conceived, reflective of the businesses proactive and knowledgeable approach. The brand package was rolled out across all the business touch points including new website, EDM and office collateral all the way to interior carpet.
© 2018

Scope of Services

  • Logo Refinement
  • Positioning
  • Copywriting
  • Look & Feel
  • Website Design UX & UI
  • Style Guide
  • Art Direction & Design

Happy Client

LIGHT PROJECT CEO Matt H

At a time when our budgets and expectations were being severely compromised by a large agency and retainer, Duro was a breath of fresh air. He simplified the communication, contributed to the brief and strategy and was able to not only resolve all our design concerns but also our company positioning.