The complete brand refresh of premium architectural lighting company Light Project.
The opening task included solving of the problematic ‘g’ of the old logo; the golden ratio was put into practice leading to a more refined and legible mark. New brand images were created capturing the magic light moments of both sunrise and sunset. The brand package was rolled out across all the business touch points including EDM, new website, miscellaneous office collateral and all the way to interior carpet.
The business positioning of ‘Think Bright’ was also conceived, reflecting the businesses proactive and knowledgeable approach.
The tag line is a celebration of the bright people and bright ideas that LP bring to every project.