Own the court – brand design and positioning.
A master logo defined by a tennis court – and the parallel idea of all court positioning, and a balanced business acronym.
By introducing AVTA we become less of a mouthful, and directional, playing into the nature and core essence of the game.
It’s also a dynamic brand mark allowing for variable positioning within the court boundaries.
Get Hit Fit’ positioning developed as a driver to encourage tennis as a viable alternative to general fitness training.
Client: Ascot Vale Tennis Academy © 2019