Merging the old with the new. The refresh of the Leo’s brand for Singapore.
Onwards and upwards for the famous Leo’s signature, and a fusing of the iconic brand quotes and images to create a bunch of key brand graphics. These rippled on to create special artworks throughout the new space with sourced vintage materials, and a pencil logo sculpture.
ECD: Tim Green
Client: Leo Burnett Singapore © 2014
Leo Burnett Singapore
