Ascot Vale
Tennis Academy


Ascot Vale Tennis Academy was born out of a leading Tennis Australia coach being appointed at the new Ascot Vale Sporting Complex. As such a new business and brand identity package was required. The long name was shortened for efficiency to AVTA. The observation of the letters being almost arrow like and directional led to the thought of using them as such. By stacking them they take shape of court positioning much like that of a doubles team playing whole court tennis. It’s a dynamic brand mark allowing for variable positioning arrangements which still convey the same brand. Get Hit Fit’ was added as a positioning line to encourage tennis as a viable alternative to general fitness training.
© 2019

Scope of Services

  • Name Refinement
  • Brand Logo Identity
  • Positioning
  • Copywriting
  • Look & Feel
  • Art Direction & Design