Light Project

Overview

By prioritising design innovation and collaboration with top industry partners, Light Project aim is to solidify its position as a pioneer in the field of lighting projects. This transition was accompanied by a refresh of the brand identity, website, and a new positioning ‘Bring it to light’, which reflects this new direction. The design solution was a light beam as the letter L’ for Light Project. Inspired by the beam we created a modern brand symbol and paired it with custom typography to make a clear and recognizable logo. We extended on this by adding a series of brand gradients generated from lighting colour shifts.
© 2025

 

Created in conjunction with Daniel Pollock.

Scope of Services

  • Art Direction & Design
  • Brand Logo Identity
  • Copywriting
  • Custom Typography
  • Look & Feel
  • Positioning
  • Strategy
  • Website Design UX & UI

Happy Client

LIGHT PROJECT CEO Matt H

At a time when our budgets and expectations were being severely compromised by a large agency and retainer, Duro was a breath of fresh air. He simplified the communication, contributed to the brief and strategy and was able to not only resolve all our design concerns but also our company positioning.