Arete

A boutique retail painting business needed a new name and identity. Something unique, something reflective of the craftsmanship and attention to detail of the business. Arete’ is a Greek word that translates as excellence’. It’s also an exotic word that follows suit of many companies that use foreign words reappropriated as western business names. The word inspired a stylised alpha a’ logo symbol paying homage to the name origins.
© 2017