Orca is a new boutique lighting design business that required a brand identity. Geometric design play allowed for a distinct wordmark. On closer examination a tail of a whale appears from the letter C, leading to a stand alone abstract symbol of a whale. The symbol extends into variable brand patterns referencing behavioural hierarchies of this amazing animal.
© 2017

Scope of Services

  • Logo Identity
  • Look & Feel
  • Art Direction & Design