BRIQ is the go–to learning app for tradespeople to succesfully qualify for their Victorian Builders License. The clever idea offers a much higher success rate for tradies that often don’t have the time or energy for traditional classroom learning. The name was conceived from referencing a foundation building material and combined with the notion of IQ for knowledge. The positioning of ‘Build your IQ’ flowed naturally. A complete brand package including crafted workmark logo, app interface, website and multiple print applications were delivered.

Scope of Services

  • Naming
  • Positioning
  • Logo Identity
  • Look & Feel
  • Copywriting
  • App Design UX & UI
  • Website Design UX & UI
  • Art Direction & Design
  • Style Guide

Happy Client

BRIQ Founder & Director Michael V

Seriously though, Duro would have to be one of the most hidden secrets when it comes to branding and design. It’s an art form where he can take your vague concept and turn it into a fully fledged refined product.