CPAP CARE
Overview
A merger of two CPAP (Continuous Positive Airway Pressure) retail therapy centres led to a new name and need for a unified business direction and look. A logo of a heart was crafted putting customer care first whist also symbolising airways and the two C’s of the business name. Orange was implemented as a distinct and relatable colour for the market. Applications included a full e-commerce website, retail stores signage package and a wide range of business collateral.
© 2023
Scope of Services
- Logo Identity
- Positioning
- Copywriting
- Look & Feel
- Website Design UX & UI
- Art Direction & Design
- Style Guide