A merger of two CPAP (Continuous Positive Airway Pressure) retail therapy centres led to a new name and need for a unified business direction and look. A logo of a heart was crafted putting customer care first whist also symbolising airways and the two C’s of the business name. Orange was implemented as a distinct and relatable colour for the market. Applications included a full e-commerce website, retail stores signage package and a wide range of business collateral.
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Scope of Services

  • Logo Identity
  • Positioning
  • Copywriting
  • Look & Feel
  • Website Design UX & UI
  • Art Direction & Design
  • Style Guide