Synergy Brokers growing business required an modernisation of their brand look and feel. Through detailed workshops we established genuine care and authenticity as being distinct values of the business. The idea of Interest’ being the nature of lending, and alternate meaning of Interest’ being reflective of care led to the positioning of ‘Our Interest Is Your Prosperity’.  An authentic lending service that truly cares. To accentuate this direction a percentage sign was crafted into the workmark making for a distinct logo that communicates lending.
© 2018

Scope of Services

  • Logo Identity
  • Positioning
  • Look & Feel
  • Website Design UX & UI
  • Art Direction & Design